In these rough financial times there are so many people looking to start a home based business to earn some extra income or replace their lost income. But how easy is it to start a home based business and actually succeed? If you succeed it could mean life changing income, but if you fail it could hurt you even more financially.So what does it take to succeed in a home based business opportunity? Well, there are many factors that go into your success. You play the biggest part in your success with any home based business opportunity. Your mindset, your desire and passion to create financial time / freedom and your willingness to take action and work a little towards changing your life and creating a better financial future for yourself.The sad truth is that so many people are that are looking to start a home business are not willing to put forth any work. They expect to join a home business opportunity and instantly start making money without having to do any work or put forth any effort. In reality, the home business industry is not for someone like that. There is no magic button that you can just press and create financial freedom. It just does not exist and if anyone tells you anything different, run the other way because they are scamming you!Not everyone looking for a home based business is like that. There are people out there that have that desire and passion to succeed and are willing to work a little. Those are the home based business entrepreneurs that are successful. Attitude, drive, passion, desire and willingness to work to change your life and create a better financial future for yourself is something you can not succeed without. That is not the only thing you need to be successful in this industry, but without it, you are setting yourself up for failure.No matter what home business opportunity you decide to join, no matter how great the company or product is, if you don’t know how to market and you don’t know how to advertise, you are going to have a hard time seeing any success. If you don’t develop the leadership qualities within you, it’s going to be tough to be successful. The most successful people in the home based business industry learn how to market and advertise. They put themselves on the cutting edge, develop leadership qualities and become a real entrepreneur. That, along with the right attitude, drive, passion and desire to succeed and really change your life and create a better financial future for yourself is all you need to be successful in any home based business.