IntroductionI recently received a call from a client. I use the word client loosely because in actuality she is someone I help as a volunteer counselor through a local Small Business Administration (SBA) office.Kelly (I’ll call her Kelly for this entry) is everything that an entrepreneur should be. She is passionate about her business idea (a restaurant serving Caribbean food), willing to work hard to turn her restaurant into a money making and community supporting endeavor.I met with Kelly to help her write a business plan and to go over the steps in starting a business. She is a single mom with a six month old beautiful girl and a clear vision of where she wants to go.I mention Kelly because I think it is important for all of us to have the same level of passion toward our business dreams. It is why I often counsel clients to identify something that you love to do regardless if you have a long line of people wanting to buy your products/services. We all want to make money and we can…but it is important to feel passionate about what you are doing.There is a changing demographic in the economy with the growth of the home-based business. Home-Based Businesses are a thriving segment of the economy. The Small Business Administration cites that over 53% of ALL firms are Home-Based Businesses and provide 10 percent of the total receipts of the economy….. or about $314 billion in 1992.For those of you are considering a change in career choice or a way of augmenting your income – a home-based business is one solution. For Kelly, her plans involve renting a space to create her restaurant which involves signing a year’s lease. My advice to her was to delay on the lease and to start selling at local farmer’s market to establish her brand, her revenue stream and to gear up for higher volume sales that are typical of a restaurant setting. I would classify Kelly as having a home-based business at this time as she goes through these important growth stages. Adapting this approach allows her to mitigate her risks and to control her growth.I recognize that this is not a typical application of the home-based business model but it represents the freedom and flexibility that the structure can offer. Traditional types of home-based businesses can range from service-oriented child care businesses to product-oriented craft outlets. Other examples include: farming, catering, specialty mail-order, home horticulture, and computer software consulting, woodworking and bed and breakfast establishments. In Maine there are over 39,000 home-based businesses which demonstrate the wonderful growth of this economic sector. I had a client who did wonderful wood working as a means of reliving stress from his government job and another client who does taxidermy out of his house as a hobby/business. Both of these gentlemen had passion about their craft, both had full time jobs but both were able to create viable small home-based businesses that allowed them to augment their income while practicing their art.There is no one reason why people are attracted to home-based business. For Kelly she wants financial freedom, an expression of cultural pride through her Caribbean cooking and the opportunity to fulfill a dream that her daughter will witness and be proud of. Other reasons for considering a home-based business include:• experiencing the personal satisfaction of making your own decisions• expressing your own ideas• financial independence• being your own boss – or as I like to say being in control of your destinyKelly is a single Mom which is a common demographic for those starting a home-based business. With the ecommerce company that I owned my employees tended to be older who wanted the freedom that a non- traditional job afforded them.I tell my clients there is no greater joy than owning your own business. It is the ultimate expression of creativity. At the same time I’ve never worked harder than when I was running my own company. Don’t be afraid to venture forth in pursuing your business ideas but make sure you have the passion to keep you committed to the endeavor.

Home based business scam artists count on several nearly inalienable facts about people to continually perpetuate their frauds on innocent people seeking for a better life. They rely on these things not only to remain in business but also to keep from running into trouble for the crimes they commit against people on a daily basis. As you examine these facts, think for a second about how you could change them while you plan on starting a home business.1. Scam artists rely heavily on the desperation of folks seeking for a different way to start a home business. This desperation clouds a person’s verdict. A person who could normally look at an offer that sounds too good to be true identifies that it really is too good to be really factual; under duress that same individuals will look at the offer and jump at it right away. This desperation prevents rationality and overrides caution. Individuals who are anxious for change tend to be more impulsive. These individuals are ripe for fraud.2. Fraudsters love people who don’t ask too many questions. These gigs work so well on the internet because people can’t directly ask questions or anticipate verbal answers. People anticipate a certain amount of disengagement on the internet. Home based business scam artists use this disconnection communication to sneak in fraudulent deals and never have to answer for them. Also, there are fewer questions for a fraud to answer in the beginning, so it is quite simple to pass off a fraud as a good business.3. An individual who has been duped on the internet is likely to be very humiliated and unlikely to take the right steps to alert the authorities that such a fraud exists. They are likely to walk away from their losses rather than fight for compensation because they are afraid others will find out they had a moment of gullibility. For this cause, the same scam profits again and again off different folks with slim chance of getting reported.These three factors allow home based business scams to perpetuate, dragging hundreds of people down every day. Don’t be victim to fraud when looking to start a home business.

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.